We're embarking on our first collaboration with CapitalLand, Disney, and PopMart to create a 30-second CG animation. Drawing inspiration from the nostalgic charm of wooden music box toys, we aim to evoke cherished childhood memories.
Our concept revolves around three towers showcasing PopMart Disney toys. Each tower is a whimsical display, reminiscent of classic music boxes. Inside these towers, beloved characters can be seen nestled within presents, surrounded by enchanting moving elements.
The first tower boasts a festive Christmas tree atop its roof, with 2-3 tiers beneath it. Each tier features delightful characters encircled by dynamic objects, adding to the magical ambiance.
The final tower takes cues from fairytales, exuding a sense of wonder. Characters are scattered both inside and around the tower, inviting viewers into a world of imagination and nostalgia.
Client：CapitaLand Real estate investment company
Creative Design Studio：Superpixel Creative Studio
Project Manager：KAT
Creative Direction：YOONG
Art Direction：Lauren Sim, YOONG
3D Design & Compositor ：Lauren Sim, RATNA
